Unique Denture Clinic

Dental clinic · Watsonia & Leopold

The client

Unique Denture Clinic provides dentures, denture repairs and implant-supported dentures from clinics in Watsonia and Leopold. They had built a strong reputation over many years, but their website and online advertising were no longer doing the business justice.

The challenge

The old WordPress website was slow, dated and difficult to optimise. Google Ads had been running, but conversion tracking wasn't properly set up, making it hard to see which campaigns were generating enquiries.

The business also needed better landing pages and stronger local SEO for both clinic locations.

What I built

I rebuilt the website from scratch by hand, using HTML and CSS for fast loading. The new site includes dedicated landing pages for Watsonia and Leopold, improved service pages and suburb pages to help local search visibility.

I also implemented Google Analytics, Google Search Console and proper conversion tracking, then restructured the Google Ads account with separate campaigns, improved keywords and more accurate location targeting.

The result

Since launching the new website, the business has seen an immediate increase in organic search traffic. Advertising performance is now measurable through accurate conversion tracking, making it much easier to optimise campaigns and understand where enquiries are coming from.

The result is a faster website, better quality data and a stronger foundation for ongoing SEO and Google Ads.

Project summary

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