My Local Pool Guy

Pool maintenance · Melbourne

The client

My Local Pool Guy is a Melbourne pool maintenance business providing regular pool servicing, cleaning and general pool care for residential customers.

The aim of the project was to give the business a professional online presence that reflected the quality of the service being offered. The website needed to build trust, explain the services clearly and make it easy for potential customers to get in touch.

The challenge

The business needed a modern website that would perform well across desktop and mobile devices while also providing a solid foundation for future marketing.

Like many small businesses, the website needed to load quickly, be easy to maintain and avoid the overheads that often come with template-based platforms. It also needed a clear visual identity, so part of the project included designing a new logo that worked consistently across the website and branding.

What I built

The website was built completely by hand using HTML, CSS and JavaScript rather than WordPress or another website builder. This allowed me to keep the code lean, resulting in faster page loads and a more responsive experience for visitors.

The site was designed with a mobile-first approach, ensuring it works well on phones where many customers are likely to find the business. The layout focuses on clear service information, simple navigation and obvious calls to action.

I also designed a new logo for the business, creating both a clean horizontal version for the website header and a matching circular version for use across other branding.

The website is hosted on fast, reliable hosting and includes Google Analytics and Google Search Console to monitor traffic and search performance. The site was built with accessibility, performance and SEO in mind, providing a strong foundation as the business grows.

The result

The finished website gives My Local Pool Guy a professional online presence that is fast, easy to use and simple to maintain.

Because the site is hand coded, there is no unnecessary overhead from plugins or page builders, making it reliable and quick to load. The new branding provides a cleaner, more consistent appearance, while the technical foundations are already in place for future SEO work and online advertising if required.

Rather than simply replacing an old website, the project created a platform that the business can continue to build on as it grows.

Project summary

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