Harcon Group

Building consultancy · Melbourne

The client

Harcon Group is a Melbourne building consultancy specialising in building defect investigations, remedial project management and expert reports. Their clients include owners corporations, strata managers and apartment owners dealing with complex building issues.

The challenge

Harcon's previous website didn't clearly explain their specialist services or support their Google Ads campaigns. The advertising had become unfocused, and there was no reliable way to measure which enquiries were coming from the website.

As a small consultancy, it was also important to target work within Melbourne rather than generating enquiries from across Victoria.

What I built

I built a completely new hand-coded website using HTML and CSS for fast loading. The site is mobile friendly and designed around Harcon's core services rather than a generic company profile.

Dedicated landing pages were created for remedial projects and inspection services to support Google Ads campaigns. I also set up Google Analytics, Google Search Console and conversion tracking for enquiry forms and phone calls, so every lead could be measured.

The site was structured with SEO in mind, including dedicated service pages, location pages and improved internal linking to help search visibility over time.

The result

Harcon now has a website that better reflects the business and supports both organic search and paid advertising.

The Google Ads account was rebuilt to focus on their highest value services, with location targeting refined to suit a one-person consultancy. Conversion tracking means enquiries can now be linked back to the campaigns and pages that generated them.

The result is a faster, easier to maintain website with reliable reporting and a stronger foundation for future growth.

Project summary

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