Best Choice Podiatry

Mobile podiatry · Melbourne

The client

Best Choice Podiatry is a Melbourne mobile podiatry service providing professional foot care in the comfort of clients' homes. The business focuses on personalised care for older Australians, NDIS participants and anyone who finds travelling to a clinic difficult.

The challenge

The existing website looked dated and didn't properly communicate the quality of the service or the convenience of home visits. It also lacked a clear site structure to support long term SEO growth.

Key services were grouped together instead of having dedicated landing pages, making it difficult to target important search terms. There was also very little local SEO content for the areas the business services.

What I built

I designed a completely refreshed website with a modern, approachable look and created a new logo to better reflect the business and improve brand recognition.

The website was rebuilt with dedicated landing pages for each podiatry service, making it easier for both visitors and search engines to understand exactly what the business offers.

Location pages were created to target the suburbs and regions serviced, providing a much stronger local SEO strategy. The site was also structured with improved internal linking, clear calls to action and a fast, mobile friendly experience.

The result

Best Choice Podiatry now has a professional online presence that better reflects the quality of the business and provides a solid platform for future SEO growth.

The combination of dedicated service pages, suburb landing pages and improved site structure gives the business far greater opportunity to rank for local podiatry searches while making it easier for prospective clients to find the information they need.

Project summary

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